However innovation of enterprise remains a first requirement to benefit from this in the best possible way. Particularly for plant- and treenuseries it means disappearance of businessboundries and opening of new markets.

getting independent

Till now being dependent of the conventional tradechannels such as auctions, wholesalers and so on, due to the new digital possibilities nurseries can get to the market themselves by the internet. With an individueal website all commercial information can be displayed worldwide and with e-mail one can send messages to most other users of the internet. Also the internet provides a fantastic source of information which can be consulted easily and goal targeted. By this the individual entrepreneurs gets more room to work together with others for his future. Making businesscontacts with collegues and other potential clients abroad, in countries which seems still recently so far away...

also for nurseries

Unfortunately, till now, all of this seems to pass the nursery-branche. Nurseymen stubborn stick to the convential salesmethodesan do not distinguish the possibilities of these new media and technology. Most nurseries therefore still use the fax as theirmost important means of businesscommunication, while a dynamic stocklist on their website can display their actual stock at any moment, for customer all over the world (and can be printed as well).  Also on the field of businessautomation nurseries manage mostly with outdated software, which is often absurd expensive, provides no connection with the internet and therefore offers no modern tradefunctions whatsoever.

the internet: the central factor

We see it as our mission to inform and advise nurseries about the possibilities and advantages of ICT and Internet for their business-activities. We want to help with the development of specific branche-solutions, like commercial platforms on the internet and connecting web-based software. Because also for nuseries the internet means the way to a prosperous future.